Marketing Research Paper Example | Topics and Well Written Essays - 1750 words - 1

Marketing - Research Paper Examplethe past but with the advent of stark changes in marketing management and businesses turning customer-oriented, personal selling has now become one of the most important aspects of marketing mix.Personal selling is the oldest and initial form of business where harvestings were stored in shops and shopkeepers questiond the products to the customers, informing, educating and persuading them to profane the product. This format has now taken modernized form and is visible in retail and hypermarkets format where products are kept on display and customer elicit feel and touch the product. Though people are there to assist their purchase and handle queries and objections.Personal selling has numerous advantages in the sense that a dialog engagement can be established along with a mechanism to judge the response. Moreover, it ensures long term relation building but it fails to allow to mass market due to the cost involved in approaching individual prosp ective buyer.Creative personal selling- it is the visible form of imagination and resourcefulness. Whenever a new product or offering is developed and is introduced in a new or an existing market, original personal selling is used.The focus of creative personal selling is to create demand in the market for the new product by educating and alluring the customers. It aims at making the customer realize that the product can be used to change his need into demand.Creative selling usually emerges in situations like selling intangible products like restitution and banking services, highly technical products like computers and fashion sales. For instance, Hewlett-Packard masters its supply chain through efficient sales force which try to educate the people and demonstrate the features of their products. Its effective salesmanship has helped it garner major market share.Competitive personal selling- competitive personal selling is the talk of the town today because it seeks to develop cha nges in coming into court and