Book Review The Actor as a Storyteller by Bruce Miller

The performance and suspension of disbelief from the book The Actor as a Story Teller by Bruce Miller. Technical stylistics can make any scene seem convincing. It is up to the actor, however, to make that scene come alive and to do so the actor has to be consistent in his behavior and mannerisms. Bruce Miller argues that directors of a movie or show can suspend the audiences belief in the reality of any possible scene. An ape for instance can climb the Twin Towers and make audiences gasp believing in the reality of the ape even though, of course, such a spectacle is extremely unlikely to happen. Other futuristic productions such as Spielbergs Jurassic Park or any one of Ray Bradburys scientific tales can have the same effect. What is it that makes audiences suspend their belief and accept the reality of the movie? Argues Miller (p.31) that it is the consistency of the actors approach throughout; that he is so able to sink into the character of the movie that he consistently comes across as such even when his face may be bundled for huge segments of the production as happened with Ralph Fiennes in The English Patient. It seems to me that this acting consistency must be a factor that needs to be present in all sorts of productions, visual as non-visual. I am for instance reminded of the radio show of Wells War of the Gods in the 1950s where the retelling was so compelling and real that the people actually rushed out and packed preparing to flee the city inShow MoreRelatedOrganisational Theory230255 Words   |  922 Pages. Organization Theory Challenges and Perspectives John McAuley, Joanne Duberley and Phil Johnson . This book is, to my knowledge, the most comprehensive and reliable guide to organisational theory currently available. What is needed is a text that will give a good idea of the breadth and complexity of this important subject, and this is precisely what McAuley, Duberley and Johnson have provided. They have done some sterling service in bringing together the very diverse strands of workRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesOne Lake Street, Upper Saddle River, New Jersey 07458, or you may fax your request to 201-236-3290. Many of the designations by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and the publisher was aware of a trademark claim, the designations have been printed in initial caps or all caps. Library of Congress Cataloging-in-Publication Data Robbins, Stephen P. Organizational behavior / Stephen P. Robbins, Timothy A. Judge

The World Surrounding The Oil Industry - 1070 Words

Oil. The very word brings mixed emotions to the mind the minute it is spoken, but with good reason. This single substance has the power to run the entire world, and this is exactly what it is doing. The foothold that oil has on our society can be seen every day with the millions of people worldwide who rely on it to power their cars to their destinations. So how can something that so many people depend on suddenly plummet in price so rapidly? Is the age of oil coming to an end? These questions that demand a deeper investigation into the world surrounding the oil industry. As for the price of all goods and services, the price of oil is driven by supply and demand. Furthermore, the price of oil is also driven by many other factors such as†¦show more content†¦This leads to a lower demand, and removal of the cost of shipping oil overseas. With this in mind, it is easy to see that with a local supplier the oil industry has created a surplus of crude oil, thus pushing prices down in order for these companies to compete with their competitors (economist). All of these factors took a role in the recent drop in oil prices, but the simplest explanation lies in the laws of supply and demand. Quite simply, a higher supply has led to a lower demand for oil. This is driven by the fact that the domestic oil production in the United States has almost doubled in recent years. Countries such as Saudi Arabia, Nigeria, and Algeria who used to sell oil to the United States are now being forced to find customers in different markets, but they continue to produce oil in record numbers. Worldwide production of oil is increasing at a rate that is out growing the demand for oil, which causes the price to drop in order for these companies to continue to gain revenue. (nytimes) On top of this, the demand for oil has also began to lag because vehicles are becoming more and more energy-efficient every day. (nytimes) All of these factors pushed the oil industry to its limit when pr ices reached a new low. Oil prices took a drastic plunge in February of 2016, the largest recorded plunge in recent years. The price per barrel dropped from the June 2014 peak of almost $108 a barrel to a record low $26.21 in February (CNN1). Yet, why

Music Theory free essay sample

One of the most famous pieces during the medieval period was O Planarians Virgo, which was composed by Hildebrand von Binge during ca 1140- 1179. The purpose of this heavenly chant was to give praise to the Blessed Virgin Mary and hymns were the form of this Christian chant. However, the form of O primitivism Virgo did not fit the traditional hymn pattern. Instead of having a regular number of lines and syllables per line, none had a regular number of lines per stanza or syllables per line.In spite of this, the chant was apparently strophic with successive verses all beginning with melodic phrases. In all, the form of o Vulgarisms Virgo was relatively vague compared to other hymns of the times. The piece consisted of only one melody, performed by male voices in sync without any instrumental sounds. In addition, the tone of the piece was modal with tonic pitch of G and the third above It. We will write a custom essay sample on Music Theory or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Since the dynamics of the piece maintained from mezzo Plano to mezzo forte without sudden or drastic dynamics changes, the piece flowed smoothly creating a great pleasure to the listeners.I enjoyed the smoothness f the piece and the descending scalar passages greatly adopted throughout the music. However, I did not appreciate much of the free style of the stanzas and the short breaks between each stanza. Non Aver Ambient Quests Ml Donna by Francesco Landing Non Aver Maples Quests Ml Donna was one of the well-known pieces created by simple form of homophony in the early medieval period, Non Aver Ambient Quests Aim Donna was a 3-part ballet with a solo female voice and two accompanying male vices forming a polyphonic rhythm.Each voice was independent yet formed a great harmony throughout the piece. There was no instrumental element in the piece but the mixture of upscale and downscale progressions of the different voices enhanced the fullness of the music compared to ones in the early medieval period. The form of the piece was more definite than the earlier works and there was a clear indication of strophic verses, which is the last stanzas repeating the beginning stanzas. However, the performing style was still indefinite during that period, which gave much power to performers on how to interpret the music.The purpose of this piece was to express the sorrow of love instead of the evenly praise of Christianity in the earlier periods. The suave harmony had a quite fast tempo and the tempo remained largo throughout the piece. Also, there were small breaks between stanzas occasionally, much less in frequency and in length compared to the previous piece. The swift tempo and the steady dynamics, which Nas maintained at mezzo forte for the most parts of the piece, constructed a smooth feeling to the listeners. Concerto No. 1 in E major, Pop. 8, REV 269 Allegro by Antonio Vivaldi Concerto No. In E major, Pop. 8, REV 269 Allegro was the first part in Antonio Vivaldi most famous work The Four Seasons and it was one of the best-known pieces of the Baroque music. The Four Seasons (Italian: Eel Equator Stagnation) was a set of the first four violin concertos composed in 1723. Instead of using the human voices to perform the melody, the classical string instruments, such as violins and cellos, created a form called string ensemble to enrich the melody of the piece. The piece Nas performed in E major with different melodies, usually more than two, mixing together to create a great harmony.There were many repetitions in the measures of he piece, sometimes with parallel rhythms in different keys. And the fast and cherry tempo created a light and grateful feeling, which was in sync with the theme of spring in this piece. It employed duple meter throughout the Allegro piece and formed a steady but light sense. The dynamics changes of the piece were very drastic, ranging from piano to forte, creating clear images to the listeners. The cherry tone of the music was my favorite part of the concerto and the great contrast between the first and second violins or violins and basses has drawn me into the theme the music provided.However, the abrupt start of the piece was one of my least favorite parts of the piece because it seemed too sudden and strong to be the introduction of the whole concerto. Symphony No. 41 in C major, K. 551 Allegro vice by Wolfgang Mozart The 41st Symphony in C major, K. 551 was the last of a set of three Mozart composed in rapid succession during the summer of 1788. It was his last symphony and it was also known as the Jupiter Symphony. There were many instrumental elements involved in the piece, including piano, first violins, second violins, oboes, flutes, trumpets, and trombones.The general mood for the piece was glorious with The first movement of the symphony, which was the Allegro vice, was a good example for a C major trumpet-symphony tradition. It took the form of a militaristic march with a distinctive duple meter of 4/4. The opening was very loud and strong, setting the tone for the rest of the piece. Also, the brass emphasized the tonic of C followed by the first violins. The dynamics changes were drastic throughout the piece Ninth numerous contrasting motifs. Then, the contrasting motifs expanded and developed, which led to the stormy theme in C minor.Secondly, the purpose of the music has changed greatly throughout the years. In the early medieval period, the majority of music was written for the purpose of religious needs. For example, many chants are written to praise God or the Virgin Mary. However, the purpose of music widen as the evolution continued. It gradually expanded to praising humanity and nature in the mid sass, then, exponentially developed into any themes that the composers liked to express. In addition, the dynamics of the piece became more drastic while the performances were required to be more precise.In the early ages, most European hanta were performed freely by the singers and the dynamics were mainly kept smooth with numerous breaks between stanzas. However, as the music written notations matured, the composers were able to express its work in a more precise manner, which required performers to strictly follow the written notations. In short, the music has become more complex and rich in numerous areas, such as forms, rhythms, dynamics, themes, and written notations. Although the earlier music was not as popular as the contemporary pieces, it was still crucial to the history of music because it captured the evolution of the music. Music Theory free essay sample Beth Deniers is an associate professor in the Composition Department at Berkeley College of Music. Her music has been performed throughout the U. S. And in Canada, Mexico, Greece, Ukraine, Russia, China, and Thailand, and recorded by Justas, Albany, and Interval record labels. Consider music from the Medieval, Renaissance, Baroque, Classical, Romantic, and multiple melodic lines to create effective music. This is counterpoint. The term counterpoint refers to two or more independent melodic lines working together to create music.In contrapuntal music-? music created using counterpoint-?each of the oldies works independently as well as together. Together these melodies create a texture called polyphony. Polyphony and counterpoint have been around for about 1,000 years and are at the root of melody and harmony in Western music. You may already be thinking about how good it sounds in contemporary popular music when the bass and lead lines complement each other Just right. This happens when 1) each line stands independently as an effective melodic line and 2) both lines stand together, keeping their independence, but also creating a great sound when heard together. We will write a custom essay sample on Music Theory or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This is counterpoint. The term texture is used to describe the relative thickness or thinness of musical sound. Musical textures, like the texture of fabric, can be rough or smooth, simple or complex, dense or sparse. Here are three basic musical textures, only one of which defines counterpoint: Monophonic-?A solo melody, Just one line of music. This is the simplest musical texture. (From the Greek: mono-?one; and phony-?sound or voice. ) Common monophonic performances include a solo singer or performer on a monophonic instrument like a flute or trumpet. 2.Homophony-?A melody with chords, like a song; a harmonize 3 melody. The chords (harmonies) do not stand on their own as independent melodies but are heard as sound shapes supporting or harmonize the single melody, often in the same rhythm as the melody. (From the A portion of the Winchester Trooper Counterpoint has been evolving in Western music for about 1,000 years. One of the earliest examples is found in the Winchester Trooper from the 1 lath century, and contrapuntal continues writing today, as in the music of Estonian Greek: homo-?same; and phony-?sound or voice. Homophony is the dominant by a lead vocalist over a choral background provided by the band. Composer Rave Part. Today, counterpoint is everywhere, even in popular music. Its influence can be heard in pop music such as the Beetles Paperback Writer, progressive rock artists like Emerson, Lake Palmer and King Crimson, and even in the mosque concrete aspects of hip-hop. Taking a contrapuntal perspective on music means that you are looking at it horizontally-?via melody-?but are also taking into consideration the vertical (harmonic) sounds or implications of this simultaneous melodic motion.Still, the texture of counterpoint remains: Two or more melodic layers maintain their independence while creating desirable harmonies. Find a piece of music you like and think of at least two of the topics that generally describe the sound of your selection. For example, you might say the music is homophobic and consonant, as in a pretty song with melody and simple chords. Or you may say the heavy metal guitar solo is dissonant and polyphonic with the bass guitar. 3. Polyphony-?More than one melody happening at the same time.When the late Jazz guitar legend Tall Barlow explained his motivation to randomize standard tunes, he replied with this twist on an old adage: If it into broke, fix it anyway. And so it goes. In the world of artists of all mediums and disciplines, the musician is most audacious when it comes to altering anothers creation. Imagine an artist taking a palette of paints and a brush to the Museum of Fine Arts and painting an extra nose on a Picasso masterpiece? Or someone putting a hat on Rodings implies bronze and marble sculpture The Thinker?Scandalous, to say the least And possibly resulting in some Jail time! However, the history of Jazz performance and arranging, as well as European classical tradition, as exemplified by Rhapsody on There are instances in which the randomized song is considered so superior to the original chord changes that the new version becomes the standard harmonic form-? which, in turn, becomes subjected to further variation. The Victor Young classic Stella By Starlight and the Burke/Van Houses standard Like Someone In Love are excellent examples of new standards.Can you imagine what a cocktail pianist, who has been on the same five-night-a-week gig for ten years, would have to endure if some kind of harmonic liberty was not taken with the repertoire? Maybe Romanization contrib utes to good mental health for the performer. No matter how you frame it, Romanization has a long-standing tradition in the world of Jazz and material from the standard repertoire where Theme of Paginating by Rachmaninoff, is filled with players and writers whose creative intention could be distilled down to Talls response. 6 Romanization can place the ordinary into an extraordinary setting.There may also be situations in which the melody and chords may not be in vertical agreement -?a change in the harmony may be called for. For the improvising player, Romanization is regarded as improvising harmonies to a fixed melody line-?the opposite of melodic improvisation. For the improviser who is soloing melodically within the standard framework of the chord changes of a tune, the various substitution and approach and techniques learned in this course superimposed against the rhythm section accompaniment can be applied to great effect.For a Romanization to be acceptable to the listener, there are two relatively absolute conditions: 1. 2. The melody must be recognizable. The harmony must be logical and familiar. This means that little or no melodic embellishment is used and the harmony is resourced from common practice chord patterns of standard popular repertoire. There will always be exceptions to these conditions, but until further notice, these will be absolutes. Depending on his or her listening experiences, the average non- musician has a catalog of common, internalized harmonic progressions that may be more limited than those of the professional musician.

The improvement in technology

Introduction The past decade has seen business trends receive a great upgrade due to the influx of technology. The improvement in technology has greatly affected the methods means and manner in which businesses choose to conduct their activities. Technology has been the greatest determinant of business growth for a variety of reasons.Advertising We will write a custom essay sample on The improvement in technology specifically for you for only $16.05 $11/page Learn More The better technology the industry has, the greater the computing power and in effect the faster, persuasive and competitive the product becomes. Technology facilitates an effective harness of talent, resources and ideas from the organisations structure (Boorsma Wolfgang 2007, p9). Today the influx of virtual business enabled by various technological business modules and vehicles has created a new approach to decision-making as well as business-to-business marketing. It would be difficult to ignore the prevalence of business modules such as Facebook which have flourished through social networking to secure a subscriber network of over 400 million people across the globe. Driven by a cost cutting objective technology continues to present new deployment methods which are aimed at reducing the cost of acquisition, maintenance as well upgrade of the technology adopted. This has made them a more attractive option as compared to alternative models and approaches to doing business. Cloud computing for example has opened a window of opportunities for majority if not all business players by offering new approaches to the concept of demand and supply. The consumer on his part is provided a variety of ways to derive utility from products, the entrepreneur also get an opportunity to expand their expansion ambitions to new markets breaching the geographical and structural limitations (Boorsma Wolfgang 2007, p9). Companies and businesses therefore have to make important decision s on how much investment to make in technology and in the transformation of the business models to harness new opportunities presented by new technology Markets operating a business-to-business model are characterised by a rather long and complicated buying process that is complicated further by the high costs of operation involved. It therefore follows that the model demands a fare share of objective and purposeful personalised communication. Traditionally the communication models used have been the face-to-face approach due to their convenience speed and immediate response ability.Advertising Looking for essay on other technology? Let's see if we can help you! Get your first paper with 15% OFF Learn More They have also been commonly used due to their flexibility in delivery of the message. The parties can customize the message to accommodate a change in circumstance as well as new circumstances. This is greatly attributed to the oligopolistic nature of these markets presenting a highly imbalanced seller to buyer ration. These aspects have been responsible for the general trend and direction of the business-to-business models. As De Pelsmacker et al (2004, p59) puts it the general trend has been to focus on personal selling alongside trade shows as the central marketing elements. Others suggest alternatives methods such as advertisements in business journals as the most appropriate methods of informing the consumer of the availability of a specific brand for their choosing and purchase. Despite the effectiveness of these methods however the emergence of new business marketing methods and options such as direct mail, online market strategies as well as database management have created a great indifference for managers and executives. They have to make investment decisions between expensive technologies that have a promise of high results and run the risk of obsolesce of the technology as opposed to sticking to the traditional methods of marketing and consumer outreach approaches. I will examine how the emerging technology and communication has affected the business-to-business buying process and decision-making. Argument A long-standing measure of a successful entrepreneur is their ability to organise groups of market participants to create a market. The influx of technology has created a reliable and viable method of doing just that through the internet in the context of internet marketing. The digital revolution has infected the marketing process with a wave of transformation that has progressively increased over the past few years. The digital influence on the various market and market players has fuelled an enthusiasm that is directed at the various digital options and choices in business models. This revolution has also been of great help to entrepreneurs and sellers who get an opportunity to centralise their efforts to embrace the consumer based business models. This therefore increases their level of consumer service by blending various digital options and elements. Digital marketing is however very different from internet marketing and is often but erroneously mistaken to mean the latter. Generally, internet marketing is a typical example of digital marketing since the tools of digital marketing include the internet alongside other related tools such as television channels, cell phones as well as wireless networks and connections.Advertising We will write a custom essay sample on The improvement in technology specifically for you for only $16.05 $11/page Learn More These tools if well employed have a great capacity to influence the buyer’s decision on whether to buy or not to buy or not. The buyer will be more convinced by a good presentation format that is technologically compliant with the recent trends that relate with them and express a futuristic impression. This however requires great monetary investment as well as strict and proper management to be a ble to achieve results. The technology for example must be compatible with the organisations goals objectives and strategy to avoid conflict and retrogressive or irrelevant technologies. As such, innovation in technology keeps presenting new opportunities and methods of engagement in the buying process and decision-making. This however comes at its own cost. From open source software developers to social network streamers such as Facebook and Twitter the market has switched digital. The open source websites boast of over 68 million bloggers who participate in product evaluation and in the distribution of product information. Customer relations have therefore been greatly enhanced through digital innovation. The players in the business-to-business market have an opportunity to instantly respond to each other’s questions fears and suggestions. A company therefore, lowers the cost of serving its customers by investing in an operational and suitable Web based customer service sol ution. This option allows the company to monitor its performance through the number of complains or complementary comments it receives through the customer service tool. Innovation in technology has gone an extra mile by offering a word of mouth Web based marketing option that allows buyers to share their experience with the specific product for others to see and hear. Sellers on the other hand get to explain verbatim the additional facilities offered by their product over and above their competitors (Immelt, Govindarajan Trimble 2009, p57). In the near future therefore the buy or sell decision will greatly rely on how good the technology conveys the information between the participants of such a market. Technology therefore has created an opportunity to tap into communities and create value from the formed groupings. This therefore implies that companies must comprehensively research before engaging with a potential service provider in relation to technology.Advertising Looking for essay on other technology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Successful communication is a two way process with feed forward and feedback. Technology has also facilitated communication between the buyers and sellers by allowing the parties to supply feedback on the various concerns raised by the participants. This maintains a continuing participation and stimulates the level of commitment by the parties to the buying and selling decisions. As previously discussed, technology has allowed organisations to breach their limits in manpower, resource and geography through technological implements. Research suggests that this attribute of technological influence taps into a world of talent allowing companies to sustain flexibility and create volatility in business relations. Technology has rendered the market more porous allowing companies to work above the constraints of corporate infrastructure. In the past, this has been seen to work very well especially during the economic recession that left most companies with few workable option thereby causi ng companies to push for sustainable networks (Gawer 2010). Typically, the quality of talent an organisation can access in resolving technical client problems would be constrained by the company’s resources being structural and economic. An engineering company for instance,is only as good as its best engineer and therefore it can only be as good as the best salary it can offer to its engineers as the best ones come at a price. Technology has however made it easier for a manager to map knowledge sources with information hubs and a worldwide staff. This facilitates better utilisation of talent and increases the quality of unit innovation among its operation units. The various projects a manager undertakes are therefore authorised and assessed by the best of the best among experts in the specific specialty through the global network. This approach draws input from all calibres of employees ranging from fresh graduates to retirees. A good example of these labour markets is the Me chanical Turk courtesy of Amazon.com which specializes in selling expertise and consultancy as well as problem solving (Prahalad 2009). Despite this advantage and growth potential, management conservatism and bureaucracy still confines most companies to the talent and quality of its full time employees whose limits go only as far as the organisations’ structure. Technological advancement and innovation continue to offer new options every other day. In the near future, these options will be too many and the big question will be one of collaboration. It is important to ensure that any such engaged resource is exploited to its full potential. Essentially different innovations have different potential and capacities. The efficiency however depends on the collaboration of resources in the organisation. The collaboration leads to economies of scale and capacity. Teleconferencing and video conferencing for example has worked as a cost effective tool that saves on time and travel cos ts for the selling managers and business consultants. It also allows for more flexibility in the organisations capacity. The buyer’s decision to buy is therefore greatly influenced by convincing the sales executive in the video conference session. The buying process therefore still maintains an aspect of the interpersonal contact and dimension. In any buying process, the participants will always be concerned about history, authenticity and a promise of future consistency in service delivery. The transactions need to be authenticated to create assurance and confidence. The traditional approach would be for the participants to test, see or try the commodity before buying. Technology has facilitated automation of this process through the adoption of the radiofrequency identification and similar technologies. These create an information system that has assets in the form of elements of the system. One good such example is in the insurance industry where a company can keep account of the driver’s behaviour for the purpose of evaluation of their risk profile and for the purpose of payment of compensation should the risk materialize (Barabasi 2009). Technology has increased the accessories of the buying decision by allowing parties to offer guarantees of safety and an assurance of quality. More advanced innovation has enabled proactive action in luxury automobiles to engage intelligent action just before an accident occurs. In the medical industry the innovation has created an opportunity for cheaper more effective medical surveillance and protective mechanism against diseases and preventable illnesses. The process involves body implants that keep a record of body changes for the purpose of medical adjustments and medical prescription observation and supervision. The information collected allows for a more proper diagnosis of body problems. This not only guarantees the authenticity of products in the buying process but also guarantees safety. A good buy decision relies on the level of information relied on by the decision maker. This information would ordinarily be available only if gathered manually from the field or through trial and experimentation. These however are timely and expensive engagements that need not be undertaken thanks to technological innovation. Commonly referred to as the â€Å"big data,† the information system alternative offers access to smart assets for the buyer to choose from coupled with product information to facilitate their evaluation and information to ensure that the buyer’s expectations are adequately met. This allows the buyer to evaluate different product combinations at a lower cost as opposed to physical examination and testing or sampling. Technology has also allowed specialists, analysts and marketers to conduct purpose based trials and experiments on product combinations depending on customer expectations. The customers’ expectations are gathered from the social media we bsites and product review search engines. The experiment involves putting product combination for the discussion review and evaluation by the consumers (Thomke 2001, p66). Their responses through blogs and comments on these websites create a rating mechanism for these product combinations. These have also been used to adjust prices on a periodic basis to conform to the prevailing circumstances and the data provided by real-time data monitors on social media. From a corporate responsibility perspective, the buying process in certain circumstances caused environmental stress. This is partially due to the depletion of the existing resources and partially due to the waste generated by the process. Technology has facilitated a change in the level of responsibility of the participants of the business market by offering environmental friendly alternatives that go towards conservation and preservation of resources. The green data movement for instance, creates an opportunity to conserve ene rgy by developing environmental friendly implements that have automated energy saving mechanisms. Undeniably, the responsibility to preserve the environment falls on all and every stakeholder. Technology has therefore facilitated the principles of sustainability in the buying process by facilitating cost sharing and harmonised action (McAfee 2009). The mitigation mechanisms offered by technology also provide a quantity analysis. This information can be used in the monitoring supervision and reporting of the benefits as weighed against the damage contributed by information technology. Every company looks to reduce its fixed costs which account for the least possible price they can quote for the consumer. Business to business customers specifically invest in cost cutting alternatives and are more willing to maintain a cost as variable and terminable as opposed to a determinate fixed cost. Transport for instance, can be fixed or variable depending on the approach adopted. If a consumer acquires a bus they write it off as a fixed cost distributed evenly over the useful life of the product. In the alternative, technology has allowed for a re- evaluation of this product into a service where the consumer can acquire the purpose of the product as opposed to the physical product its self. The input of technology has allowed companies such as City Carshare to create a value added market for transportation services as an alternative to the purchase of transport equipment. The transportation service is easier to a count for and is more reliable and takes a corporate value approach. The cost then changes to a variable cost, which is adjusted on a periodic basis. It is also a more economical approach since the service is only paid for when it is rendered and it is paid for in the same measure of utility. This has changed the business-to-business concept through outsourcing which draws from the indefinite global resource. Transactions and business decisions gain value throug h interaction and exchange of information and communication. The traditional business model relies on the face-to-face interaction communication and information exchange. Technology has however transformed the business-to-business model to a multisided business model from a two-side model by allowing a three-way transaction. The advertising aspect in a newspaper allows newspapers to generate their revenue while still offering the users content. This creates a reliable market of defined sellers and many consumers in which case the consumers are segmented based on the side of the transaction and the benefit they expect to derive (Carr 2009). Relevance and suitability of a product are serious considerations in the buying decision. Therefore, the appropriateness of a service or product to a specific consumer environment and circumstance goes a long way in persuading the consumer to acquire or purchase the product. Technology has allowed the business-to-business communication process to adjust to the specific situations and circumstances through different user interfaces that adjust in language circumstance and conditions. The financial sector business to business model has greatly advanced in rural Africa through retail banking under the M-Pesa module that offers a connection between bank accounts and cell phones allowing up to 8 million to access banking services. The use of virtual cash services allows the users to access funds even in remote areas by visiting licensed shops. It is also a multisided method that allows companies to transfer funds to each other and to their employees and from employees to the companies and institutions such as banks (Bryan Joyce 2007). Conclusion The future of technology in business is bright as new methods of operation and interaction continue to emerge. The impact of technology on business transactions and decisions will also continue to gradually increase creating a dependent relationship in regard to decision making choice an d preference (Brynjolfsson Saunders 2009). Technology creates a capacity and opportunity for competitive advantage. The message is clear, organisations should acknowledge the role if innovation and technology in the business process as a strategy towards growth and competitive advantage (Malone 2004). References Barabasi A 2009, How Everything is Connected to Everything Else and What It Means for Business, Science, and Everyday Life, Plume, New York. Boorsma, B Wolfgang W 2007, ‘Connected urban development, Innovation for sustainability’, NATOA Journal, Volume 15, Number 4, pp.5–9. Bryan, L, Joyce C, 2007, Mobilizing Minds, Creating Wealth from Talent in the 21st-Century Organization, McGraw-Hill, New York. Brynjolfsson, E., Saunders, A 2009, Wired for Innovation, How Information Technology is Reshaping the Economy, The MIT Press, Cambridge. Carr, N 2009, The Big Switch, Rewiring the World, from Edison to Google, Norton Company, New York. De Pelsmacker, P., Geuens, M. Van den Bergh, J 2004, Marketing communications: a European perspective. Pearson Education. Essex. Gawer A 2010, Platforms, Markets and Innovation, Edward Elgar Publishing, Cheltenham. Immelt, R., Govindarajan, V Trimble, C 2009, ‘How GE is disrupting itself’, Harvard Business Review, Volume 87, Number 10, pp. 56–65. Malone, T 2004, The Future of Work, How the New Order of Business Will Shape Your Organization, Your Management Style, and Your Life, MA, Harvard Business Press, Cambridge. McAfee, A 2009, Enterprise 2.0, New Collaborative Tools for Your Organization’s Toughest Challenges, Harvard Business School Press, Cambridge. Prahalad, C 2009, The Fortune at the Bottom of the Pyramid, Eradicating Poverty Through Profits, Wharton School Publishing, Philadelphia. Thomke, S 2001, ‘Enlightened experimentation, The new imperative for innovation’, Harvard Business Review, Volume 79, Number 2, pp. 66–75. This essay on The improvement in technology was written and submitted by user Abb1ga1l to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.